It often makes sense to build a campaign around a ‘microsite’ rather than attempting to integrate it directly into the site. Linked to your current site, it could be focused on bargaining or strike support or a could be a campaign such as funding for education or improving hotel workers’ wage and working conditions.
A dedicated campaign site often improves focus on the issues involved and it’s easier to make clear the types of action you want members to take. Imagine direct tools for engaging members and supporters that allow them to easily:
- Get connected to an issue
- Receive action alerts
- Sign petitions
- Learn about public events and rallies
- Quickly send letters to the editor or to politicians
- Make donations
reWORKit can build a robust campaign site from scratch or it can custom design it using modern campaign software. Campaign software such as Nation Builder offers quick set up of a campaign with features that, for about $20-$40 per month, would have cost thousands just a few years ago.